How Digital Natives Are Changing B2B Purchasing https://t.co/XmGgbLK39j nicholas blechman for hbr The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. Conversations fo…

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How Digital Natives Are Changing B2B Purchasing https://t.co/XmGgbLK39j nicholas blechman for hbr The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. Conversations fo…
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